October 14, 2020

Since I became an Apple user back in 1989, I’ve always felt there was more to it than just being a returning customer of a tech company. There was a sense of belonging to a common set of principles that went against the mainstream. That was extremely appealing for someone like me who always moved countercurrent to everything. There were the Mac user groups, places (whether physical or online) to share a passion with like-minded people. There was the idea of ‘thinking differently’ way before it was formalised in 1997 by Apple itself. Apple products weren’t just computers and peripherals, but specialised tools made for people with a creative, think-out-of-the-box mindset. — This nine-year chasm